Ellis Short’s long shadow looms but Steve Bruce remains defiant | Dominic Fifield

The Sunderland manager is not alone among the top-flight strugglers in feeling relative security

Steve Bruce might have been forgiven the haunted look of the condemned man yet, as he considered Ellis Short’s presence at the Stadium of Light this evening, all he could offer was defiance. The Dallas‑based businessman is a rare visitor to Wearside but, with his investment treading water above the relegation zone, the time has come to witness their lack of progress first-hand. “There’s no trepidation that he is coming,” offered Bruce. “I’m glad he is. When you’re struggling, you need the support of the chairman and the owner. I have got that.”

Those managers currently in the scrap for survival must hope they are blessed with similar backing. Untimely weekend defeats for West Ham United and Hull City have left both Gianfranco Zola and Phil Brown embroiled in the congestion near the foot, with grumbling discontent welling at each club and the financial implications of demotion into the Championship horribly real. Sunderland, without a league victory since last November, have seen their most promising start to a campaign in a generation unravel wretchedly. In the desperate circumstances, a visit from a largely absentee owner might have sinister implications.

Logic suggests there is little point in changing managers at this time of year. The transfer deadline has passed, denying a new man the chance to refresh his squad for the run-in. Back when the cut-off for signings came in March, this period was littered with managerial casualties. These days, with six points covering the clubs from 13th to 19th in the Premier League and with hefty pay-offs to recompense the departed, upheaval may be too much of a risk. Outside the upper echelons, Hereford sacked John Trewick yesterday though theirs is a club meandering 11 points clear of trouble and with Graham Turner, their manager of 14 years up to April, already in situ. Back in the elite, Alan Shearer’s brief and ultimately unsuccessful tenure at Newcastle United that yielded five points from eight games serves as a warning; radical change, even instigated by a homecoming hero, does not always have the desired effect.

Bizarre selection policies or tactical decisions could still prompt the axe, of course, though there is a sense that each manager is largely extracting the most he can from his respective options. West Ham’s strongest available side was deflated by Bolton Wanderers at Upton Park, where pressure on Zola will persist given that he was not the new owners’ appointment. Hull included only five of the side who had beaten Manchester City last month when wilting at Everton, but Brown could point to injuries as a contributing factor in a 5-1 drubbing. His admission that “the gameplan was left in the dressing room at half-time, for whatever reason” was more damning but the last time the Hull manager departed Merseyside he had been granted the dreaded vote of confidence by his new executive chairman. This time, with only two games against sides currently in the top eight to come, there appears little prospect of a change at the top.

For Sunderland, the reality is more troubling. Bolton arrive on Wearside tonight having leapfrogged their hosts in pursuit of mid-table and, while Wanderers are upwardly mobile, the locals are slipping steadily towards the foot. The only victory gained out of the last 16 in all competitions was against Barrow, currently 21st in the Conference. Their descent is as baffling as it is alarming. “We had our best start in 35 years, and now we haven’t won a game for three months,” said Bruce. “We are all upset at what has happened. I have never been on a run when I’ve not got a result over the winter. It is staggering. I wouldn’t have thought it possible back in the autumn after the start we’d had.

“But you look to the chairman [Niall Quinn], the influence he has had, and the owner who has been very, very supportive in a very short period of time. We are very fortunate to have him. He lets you go on as a manager and do your job. I will never be complacent. I knew it was a difficult challenge when I took it on. They finished fifth bottom twice but we will eventually get there, I’m sure of that. It will take time but, eventually, I will reward [the owner] and give him the team he wants.”

He must weather this storm before he can begin to think long-term. Short converted £48m of loans into shares recently and has provided the funds to secure the likes of Michael Turner, Lorik Cana, Lee Cattermole, Darren Bent and, during the January transfer window, Matt Kilgallon and the loanees Alan Hutton and Benjani. He would expect more for his considerable investment than prolonged toil through to May. “I do have personal contact with Ellis Short,” added Bruce. “He’s at the Bolton game and I will see him on Wednesday, whatever the result.” Bolton’s visit is the second of four consecutive home league games that could ultimately prove key. This may no longer be sacking season but, even so, the Sunderland manager will privately be praying for a performance this evening to strengthen his position.

Premier LeagueSunderlandWest Ham UnitedHull CityDominic Fifieldguardian.co.uk

West Ham United 1-2 Bolton Wanderers | Premier League match report

It is the 91st minute. The away team, one goal up but one man down, have possession, the ball at the feet of their centre-half, who is out of position on the right side of the pitch.

It is hard to think of many teams, particularly among those fighting near the bottom of the division, who would react to this situation as Bolton did on Saturday. Zat Knight, the centre-half in question, took the ball past two defenders and ran 70 yards before sending in a cross which Kevin Davies volleyed against the bar.

“We got the job in the bottom three and people said the only way you get out of that is you fight, you scratch and you do all those things,” explained Bolton’s manager, Owen Coyle. “But I believe if you’re able to get the ball down and pass and move as well, that can only help.”

After 10 away league games without a win and four without so much as a goal, Bolton tore into West Ham with an almost violent vigour. Their strikers must have been as bewildered as their opponents: after the famine, a feast. Perhaps thereis something about West Ham that inspires them – of 18 meetings over the lastdecade they have won 12, the Hammers only three.

Even Gianfranco Zola, the home side’s manager, was considering the possibility of their being jinxed. “It’s something I’ve been asking myself a lot,” he said. “Against one team maybe you always lose for some reason. I don’t know what is the reason but, if you find out, please let me know.”

The run of results may be hard to explain, this last one is not. After a dismal start too few players had the appetite to recover the situation and most of those who did were preoccupied with the outstanding Davies. “We usually start like a house on fire,” said Kieron Dyer afterwards. Here they started as if their own house was on fire: running in different directions and panicking a lot.

In the 19th minute, by which time West Ham were two goals down, the ball was cleared by their defence, landing close to the halfway line. It fell barely five yards away from Guillermo Franco but the Mexican ignored it altogether, having by then decided that the physical reality of competing with Bolton probably was not for him. Instead Carlton Cole ran back 20 yards to win the ball in the air and was promptly given offside. It was a minor moment but it summed up the game.

“All credit to Bolton,” said Dyer. “We expected them to sit off and let us have possession of the ball and hit us on the break but they came straight for us.”

For Dyer, who has not started a game since injuring his hamstring in December’s defeat at the Reebok Stadium, the result ended a chastening week, in which he was singled out in West Ham’s accounts for being a waste of the club’s money.

“Everyone has forgotten that I probably had a worse leg break than Aaron Ramsey and have had four operations to try to get it right,” he said. “I have put in everything I can to get fit for this club but it is not enough for some people. All I can do is get my head down and hopefully I can change some other people’s minds.”

Davies, meanwhile, need convince nobody of his value. “Outwith a top player he’s a top man and a great captain,” said Coyle after the striker scored one goal, winning a rather unfair fight with Julien Faubert to meet Lee Chung-yong’s cross with an emphatic header, and was largely responsible for the other, with which Jack Wilshere became this Premier League season’s youngest scorer.

After half-time West Ham sporadically added attackers until by the end they had five but still little idea what to do with them. Alessandro Diamanti’s excellent late goal was out of keeping with his, or his team’s, performance.

“I think this game, it’s going to be a big lesson for everybody,” said Zola, hopefully.

Premier LeagueWest Ham UnitedBolton WanderersOwen CoyleSimon Burntonguardian.co.uk

Interactive Chalkboards: Analyse the weekend’s Premier League action

A shot-shy Dimitar Berbatov, why Alessandro Diamanti frustrates at West Ham and Mikel Arteta v Tim Cahill

Berbatov: silky, intelligent and shot-shy

Wayne Rooney’s absence for Manchester United meant Dimitar Berbatov played as a lone striker. While he was heavily involved in United’s build-up, the Bulgarian has none of Rooney’s thrust and only managed to one shot – blocked – in 90 minutes. Although United won, if Rooney’s injury keeps him out against Milan this week, Berbatov will need to perform as well inside the area as he does in the build-up.

Diamanti fails to sparkle for West Ham

Alessandro Diamanti polarises opinions at West Ham like no other player. While he offers the sort of unpredictable creativity and set-piece prowess that few other strugglers possess, he can be maddeningly inconsistent. Nothing sums this up more than his frustrating day against Bolton as he gave the ball away with worrying frequency in a shambolic defeat. Even though he scored West Ham’s consolation goal, his wastefulness was irksome.

Why Cahill’s absence isn’t affecting Everton

When Everton lost Tim Cahill to injury, they gained Mikel Arteta. They struggled without the Spaniard earlier this season, but Cahill’s absence has not hurt them too much. Although Cahill scores goals, he rarely gets involved in play and Arteta ran the show against Hull – and scored twice. With Cahill – and Marouane Fellaini – Everton tend to rely upon long balls too much. Packing the midfield with the likes of Arteta, Steven Pienaar and Leon Osman makes Everton an attractive side to watch.

Premier LeagueChalkboardsWest Ham UnitedEvertonHull CityManchester Unitedguardian.co.uk